Gideon Bullock

4 months working in a start-up environment developing branding architecture and user experience for a socially-conscious entertainment and lifestyle video site backed by founders of Skype, lastminute.com and Microsoft. Worked with the Microsoft Accelerator project team in developing a platform which will feature a complete social network based media delivery environment whose clients include Disney and events such as the Brits. Co-developed brand strategy across all aspects of company output and worked with syndication partners such as Facebook, YouTube Bebo and MySpaceTV.

Worked on global online marketing initiatives. Developed complex directory listings and community applications, both for the web and the skype client. Worked on the re-architecture of the Skype website including interaction models, brand execution and design language, with much of the work based on analytics and user research, tied in with focused business requirements.

1998 – 2004 BBC New Media. Design strategy, design direction. Helping with adoption of user centred design approaches within the BBC and mentored designers, developers and producers alike in this methodology developing a flexible, agile approach to designing user interaction across the BBC. Helped develop the bbc.co.uk’s global navigation, homepage and ‘top level’ architecture driven by my interest in creating appropriate and engaging emotional associations between user, product and company. Managed: both small and large design teams as design/creative lead and line-manager. Provided art direction to designers on short- and long-term projects. I have Substantial experience and a proven track record in both operational and strategic design roles